Want to achieve the ultimate ROI for your marketing efforts? Turn your clients into advocates. They will sell your services for you!
“What? Marketing is involved in that? I thought clients became advocates because they received excellent service or results.”
“That has nothing to do with marketing.”
I can’t argue with the first response. Client service is clearly the foundation for achieving this ultimate level of success. Personalized business communications play an important role in client service, but personalized marketing communications are what will take you to the next level.
While quality of service may create champions for your business, your marketing communications strategy will give them a voice + put them to work for you.
Here are some tips:
#1 – Make it ridiculously easy for your clients to become advocates.
There are countless ways to do this these days. Think “Like,” “Share,” “Tweet,” and “Pin” buttons. Social sharing tools make it super easy for clients to broadcast + curate your brand’s messages across platforms.
#2 – Engage your clients on public platforms.
Start conversations on LinkedIn, Twitter, Facebook — wherever your clients + prospects hang out. Spark a comment by one client, and you’ll automatically put your brand in front of everyone who follows them.
#3 – Deliver content your clients value.
People naturally share what they find interesting. Articles, photos, tips, tools, you name it! We’re a generous bunch…most days.
#4 – Ask your clients for recommendations + referrals.
If you don’t ask, you won’t get. Every time you receive positive feedback from a client, you have an opportunity to ask for a referral + permission to use their comments as testimonials.
#5 – Entice your clients to make a referral or recommendation.
Worried you’re burdening your happy clients by asking for a referral without offering anything in return? (Note: You’re probably not.) Consider a referral program that offers a discount, thank-you gift, etc. for referring a new client or posting a recommendation. Bonus: The thank-you is another opportunity to reach out to them + continue building your relationship!
When your clients are advocates for your business, you’re getting the ultimate ROI for your marketing efforts. The tactics described above take very little time or money; yet the impact can be huge.
Give your happy clients gentle nudges to become advocates for your business. Be sure to let them know you appreciate it! (Really, go the extra mile to reciprocate in a way that’s meaningful to them.) Then, sit back and reap the rewards.
Need help with content creation or strategy that will take your business to this next level? Let’s talk! Email me at firstname.lastname@example.org.